A Certain Media Launched The "yaopai Gift Station" To Open A New Model Of Integrated Marketing

Recently, Yoyi Intercom, a well-known online advertising company in China, put forward the concept of "advertising cloud" to accurately control the overall network traffic. According to Zhao Zheng, CTO of Yoyi Intercom, "Advertising Cloud" achieves effect optimization and resource sharing through integration. From a certain perspective, the concept of "Advertising Cloud" is an important extension of cloud computing in the field of online advertising.

It is not difficult to see that the biggest advantage of "advertising cloud" lies in its powerful integration. It can maximize the network traffic from all directions to a unified platform for centralized management. These traffic includes fixed advertising traffic and rich media advertising traffic. , residual flow, etc.

Efficiently integrate ubiquitous resources
Centralized management on demand
Facing the global popularity of "cloud", the "New York Times" once asked: What exactly does "cloud" refer to.

A senior analyst at Gartner believes that cloud (Cloud) represents a ubiquitous resource with unlimited scalability, so everyone has a different understanding of "cloud". As a metaphor for the Internet, cloud computing is to collect valuable network resources in a centralized manner, and provide users with universal and highly scalable resource support through automatic management. Users can access it at any time and pay for what they use, just like using water and electricity.

"Cloud" can give users strong support, and its automated centralized management enables enterprises to avoid high data management costs; at the same time, its versatility greatly improves the utilization of resources, and users can fully enjoy the advantages of low cost and extremely Great time saver. This is exactly the power of "cloud" that Yoyi Intercom is looking for.

Advertisement cloud is playing a big role in attracting money
Targeted delivery to establish a win-win situation

It is known that almost every website has advertising resources that cannot be sold, and some valuable resources have not been well utilized. Coupled with the continuous emergence of new media, the total flow of the remaining resources is still expanding. At the same time, a large number of domestic enterprises are suffering from high marketing costs. Just imagine, if we can concentrate and effectively absorb and utilize these remaining traffic that no one cares about, it will not only be a considerable fortune, but also provide advertisers with a brand new marketing channel.

In fact, the concept of "residual traffic" is not new. Some people have raised hidden concerns about it earlier. There are many large and small websites, and the remaining traffic is too scattered. Not only is it difficult to aggregate and manage, but also how to effectively extract the value of the remaining traffic is also a big problem. technical obstacles.

Zhao Zheng said that "advertising cloud" refers to the integration of media resources with marketing value. For the "inventory traffic platform", the "cloud" here refers to the network traffic pool. The overall collection and management process of the remaining traffic is run automatically, and the platform integration processing is realized after completion. The media can easily join the platform through the AFP advertising management release system. At the same time, Yoyi Intercom also has a set of targeting technology system, that is, through multi-dimensional targeting technology, it can greatly improve the screening accuracy of target audience and media, so that the remaining traffic can become an effective carrier of marketing information and become a new type of online media. It is a profit tool and helps advertisers to effectively control marketing costs and achieve a two-way upgrade of brand and effect.

In the opinion of many people in the industry, the rapid application and penetration of cloud computing is bound to completely change the future network marketing and enterprise management models. At that time, all business operations will be based on a highly informatized cloud platform. As an important economic growth point, the Internet marketing industry is undoubtedly one of the biggest beneficiaries of cloud computing, and the emergence of "advertising cloud" is a "small test" in the field of communication. I believe that in the near future, "advertising cloud" There will be a wave of consolidation.

Integrated Marketing